This comes six months after the mother-daughter duo faced intense criticism for their initial collaboration with the brand. In the latest campaign, Heidi and Leni radiated joy as they sported scarlet lingerie, playfully blowing kisses to the camera. Heidi showcased her cleavage in a vibrant red bra paired with ribbon underwear, holding onto a matching red parcel, while Leni opted for a sheer bra, hugging her mother.
The controversy surrounding their previous campaign in May centered on discomfort among fans who found it inappropriate for a mother and her teen daughter to pose together in revealing clothing. Critics expressed sentiments such as feeling embarrassed and sad, deeming the images unconventional and awkward. Nevertheless, some supporters praised the duo’s beauty and celebrated their family’s allure.
Intimissimi, an Italian clothing label specializing in lingerie, enlisted the mother-daughter pair as spokespeople. Previously available through a third-party partnership with Victoria’s Secret, the brand boasts other celebrity models like Jennifer Lopez.
Notably, Leni recently showcased her comfort in front of the camera, donning black lingerie with her blonde hair down. Heidi and Leni were also spotted at the Intimissimi Dinner in Berlin’s Bode Museum, where Heidi flaunted her style in a fuchsia long-sleeved mini dress, and Leni rocked a daring black sheer bodysuit. The event was attended by Heidi’s mother, Erna, who exuded elegance in a black blazer paired with a leopard print top.
Leni’s biological father is Italian businessman Flavio Briatore, but she was later adopted by Heidi’s ex-husband, Seal, in December 2009. As Halloween approached, Heidi teased her upcoming costume, sharing a clip of an artist sketching a horror movie-inspired poster featuring the iconic model.